Page 36 - 第20期杂志

HEAD FASHION 行业聚焦 inDUStry foCUS

Where is the Future Way of Hair Product Industry?

Considering the small share in Asian and European natural bundle. However, consumers are more willing to purchase
market, the sales order could not meet the demands through e-commerce channel because the price is lower compared
of the production and manufacturing industry of hair with the traditional sales model. It gives the Chinese e-commerce
products in China. In the internet era, the e-business time for development and market space. The wig e-commerce in
sales has made the direct sales of products to the China are nibbling the cake in the right-wing market like ants.
consumers possible and also gave us opportunities
to bring our hair products to the market of America. The decreasing purchasing order of traditional products has
attracted some factories specializing in traditional products to the
How can we grasp this opportunity? First, we should e-commerce competition, which has intensified the fierce competition
gain a clear and accurate understanding of the of e-commerce. The distant bombing of the Chinese e-commerce
market condition. The American market is just like and the small owners of self-marketing in America have devastated
a huge cake, specially, a butterfly-like cake (the the American market. At the time when the large-scale fleet of
distribution of market product). enterprises sailed to America, the market there has been in a total
mess.
The two wings of the butterfly stand for the current
traditional sales model (the right wing usually The obtainment of a temporary market at the cost of sacrificing
represents the traditional and conservative ideas) the interests and resources of the Chinese enterprises will be the
and the new e-commerce sales model (the left tragedy of hair product manufacturers and agents. The market
wing usually represents the innovative ideas). The that will enjoy a-century prosperity and industries last for three
major product is human hair weft (Natural Hair). the generations will be ruined by the narrow vision.
current sales situation shows that the right wing
takes up 60% and the left wing 40%. Along with So as to gain a safe, effective and long-term share in the American
the popularization of e-commerce sales model, the market, the Chinese hair product industry should huddle together like
human hair weaving and human hair weft gradually the ants. Despite the sacrifice and losses, the large-scale enterprises
level off. The legs of the butterfly stand for the cheap that finally survive will surely occupy the overseas market.
Braids. The head of the butter fly is the wig (full head
wig and toupee). Both the human and fiber wig are all
being processed.

Such market form dates back to 10 years ago when
the e-commerce emerged quietly and specialized wigs traditional
sales
in the hair bands, natural hair and hair weaving 60%
(Natural, Bundle) (hair weaving sold in kilogram),
like the products sold in Guangzhou Meibo Hall.
Then the wholesalers of American traditional model
grasped this business opportunity and carried out
research on the non-standard and irregular natural
hair band that is sold in kilogram so as to turn them
into easily accepted products. Through several years
of promotion, this product gradually became the
mainstream product in the market (the right wing of braids
the butterfly-like market). The traditional wholesalers New sales
also advanced and intensified the marketization of 40%

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