Page 35 - 第20期杂志

inDUStry foCUS 行业聚焦 HEAD FASHION

Along with the deepening of reform and opening up at
the beginning of the 1990s, many Korean or American
merchants came to China to purchase the hair products.
These purchasing orders from foreign countries have
greatly promoted the vigorous development of hair product
industry. Under the leadership of Rebecca Hair Product
Co., Ltd. in Xuchang, Henan Province, many hair product
manufacturing enterprises have sprung up and soon
become the major production base of hair products. By far,
China is generally accepted as the major supply base of hair
products in the world.

intensive manufacturing industry, also created many jobs for Korean hair product manufacturing enterprises have been
the Korean. Over more than 10 years of development, the leading the industrial development for 30 years from 1960
hair product industry has formed a large-scale hair product to 1990. The Chinese hair product industry followed the
manufacturing base. The world-renowned Hanjing Shipping similar development path of the Korean market after over 20
Service Company grew out of a hair product enterprise. years of development in China from 1980 to 2005. However,
the vicious competition in domestic market has made the
In the middle and later periods of the 1970s, the competition survival environment in China harsh and tough. At the
in the hair product manufacturing industry became beginning of the 21st century, the Chinese manufacturing
enormously fierce. Against the backdrop of the scarce industry also began to explore the overseas market but
raw materials of human hair and rapid increase in labor found that the Korean Americans have occupied the
costs, many local Korean hair product enterprises found American hair product market. As the Korean Americans
it difficult to survive the intensive competition; under such were united as tough as impregnable fortress, the Chiense
circumstances, the far-sighted manufacturers began to seek enterprises had to shifted their focus to the African market
development overseas. Some courageous manufacturers and soon occupied a share in the market.
travelled to America, which was an unexploited market (hair
product market for the Black) at that time. The Koreans who As the Korean American merchants have long occupied
has just set their feet in American even did not understand and controlled the American market with their improved
English and soon earned their first pot of gold by selling them sales market system, the Chinese enterprises found it
on the street. As a result, some merchants began to own very difficult to gain a share in the American market. Under
their own physical stores and others became wholesalers. In such conditions, they tried to exploit the African market.
this way, a market of the production, wholesale and retail of The African market can also be called a dehumanized
hair products dominated by Korean Americans was formed. market from today’s perspective. The vicious low-
price competition, unfair competition means (fraud in tax
As the demands of American market expanded, the local reimbursement for export) and the unstable economic
hair product manufacturing industry in Korea could no environment in Africa (monetary depreciation) have serious
longer satisfy the market demands. So as to meet the battered the African market and imposed misery on the
market demands, some Korean hair product manufacturing enterprises.
enterprises have transferred their plants to the competitive
Indonesia and the port cities that take the lead in opening The American market that the Korean people have been
up in China, such as Tianjin, Qingdao and Guangdong, thus occupying for 30 years is as strong as iron while the African
greatly driving the development of hair product industry in market that the Chinese have been occupying for 20 years
China. suffers unspeakably. What are the real reasons?

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