Page 64 - 第20期杂志

HEAD FASHION 商学院 BUSinESS SCHooL

第一个关键词：
The First Key Word:
Local

If 2014 were taken as the first year of the era, the
cross-border e-commerce, through two years of
development, has already begun to display the
characteristics of localization, verticalization and
socialization. Why do so many friends of me often go
to America? Some of them went to America to set up
Speech at the experience store, some to build up overseas location,
some to attend exhibition and some to visit customers.
Cross-border People have noticed that cross-border e-commerce
has shifted their focus to others’ territory. The
traditional foreign trade is like playing football, allowing
players to kick the ball to the opposition area. Today,
E-commerce people use the long-ball tactic to pass the ball to the

opposition area so as to look for an opportunity to
shoot, which is a demonstration of localization.
Conference

The Second Key Word:
By Liu Guangli
Vertical

A month ago, when I found in Moments that many
members of Qingdao Cross-border E-commerce Vertical is demonstrated by the integration of
Association were on their way to America, or hair product industry with e-commerce flow rate.
just left America or went to other countries via Previously, the competition of e-commerce platform
Los Angeles, I was sitting at a corner in America and is evidenced by the competition in flow rate, or
drinking coffee. I even drank with one of my friends even the competition in flow rate, supply chain and
for two days in America, whom I made appointments localization service. The integration of verticalization,
with many times but did not meet finally in China. industrialization and e-commerce has, in turn, changed
Why do people engaged in cross-border e-commerce, the current industrial form.
like us, often go to America or other countries? As
for me, it demonstrates that e-commerce has ushered Qingdao is a production base of wig. Lige Village
into a new stage. Next, I would like to introduce the in Jiaozhou, which had its day in the past, has
changes in 2016 with three key words. transferred its production into inland China because
of the increasing labor cost. However, in these two
years, it began to regain vitality; even CCTV reported
it as the featured town of wig. The wig production
is backed up by the e-commerce company. That is
to say, the patter in which small factories are driven
by e-commerce testifies to the increasingly obvious
integration of e-commerce and industry.

Not long ago, an iconic event that Global Resources
was acquired by Black Stone captured people’s
attention. Alibaba, Made in China and Global
Resources have dominated the cross-border

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