Page 60 - 第20期杂志

HEAD FASHION 商学院 BUSinESS SCHooL

intensive manufacturing, which means that
the original development pattern has been at
its peak and begun to evolve into a new value
creation model. The core of the old model is that
the market hinges on external demands while Re-positioning of Hair Product Market Space and
value creation depends on low-cost production Industrial Model
elements. The hair product, as a category in
labor-intensive manufacturing, cannot get rid of While excavating the industrial values and external demands, the hair
this law of value. The recession of the old model product industry should also re-position its market space and unite the
is caused by the changes in international and international and domestic market respectively. China is undergoing
domestic situation. As it is difficult for the old a profound reform with great space for its consumption upgrading.
model to create values, the future of hair product The export-oriented production model of hair product industry still
industry requires a new value space. From fails to satisfy the domestic market demands. Besides, with the deep
the perspective of consumers, the consumers integration with new hairdressing culture, the hair products will be more
buy hair products because they need new hair widely accepted by people aspiring for beauty and there will be a rapid
style and want to become beautiful, which is increase in the demands for hair products in China. The huge market
consistent with the mission of the hairdressing space of China will drive the hair product industry in China to a new
industry. People with the width of vision from the height.
hair products industry, including the hairdressing
industry, have reached consensus on this issue At last, the hair product industry in China necessitates the re-positioning
and been proactively promoting the integration of production model. The new production model will be integrated into
of these two industries. advanced manufacturing technologies, namely, network of things, 3D
scanning and 3D printing. The intelligent production model will drive
Hairdressing Industrial Park in Taihe County, the transition of industry from OEM to C2M and gradually complete the
Anhui Province has proposed the innovative accumulation of industrial data, thus contributing to China’s position
concept of hairdressing culture in the past two as the industrial center.
years and heavily invested in the building of
the only one hairdressing culture museum in Undoubtedly, the hair product industry has embarked on the path of
the world. The proposal of hairdressing culture transformation and upgrading. However, transformation and upgrading
has nimbly integrated the hair products with does not mean the the simple transference of production to countries
hairdressing industry and gave brand-new with lower labor costs. China is a populous country, in which, people
aesthetic and cultural connotation. It has created need to get employed. However, employment is indispensable
a new value space for the hair product industry, from manufacturing industry. The hair product industry can create
whose core is to provide the consumers with employment with its large employment volume and benefit social
a more beautiful life. In the meantime, the hair stability. It is the dream of all the practitioners of hair product industry
products also gives the hairdressers richer and a part of the Chinese Dream to carry out the transformation and
inspirations, allowing the hairstyle of consumers upgrading of hair product industry and make hair products in China
not to be restrained by their original hair but through intelligent production and higher value creation ability.
to be changed according to their mood. In
the long run, both the hair products industry I would like to express my thanks to Head Fashion Magazine and the
and hairdressing industry should join hands leaders and friends who have been supporting me all the way. This
in boosting their integration and promote the article is expected to induce more insightful ideas and strike a deep
universal popularization of hairdressing culture, chord with the industry. I hope more like-minded people will joint me in
a future trend that has been verified by the turning this dream into reality.
Japanese and Korean market.
(Note: Ding Renhe, the General Manager of Henan Ruimei Real Hair Co., Ltd.)

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