Page 58 - 第20期杂志

HEAD FASHION 商学院 BUSinESS SCHooL

发业市场空间及产业模式需重新定位
The

在深挖行业价值的同时，发制品行业的市场空
间也需要重新定位。在持续挖掘外需的同时，
要完成国际国内市场的统一。中国正在经历一
场深刻的变革，消费升级的空间很大，发制品 Hair
行业以出口为导向建立起来的生产模式，还不
能很好地满足国内的市场需求。另外，随着以
新发艺文化为主导的两发融合的深入，发制品 Product
会为越来越多爱美的人士所接受，国内发制品
的需求会有一个快速的增长。西方不亮东方亮，
中国逐步呈现的巨大市场空间，将会从需求端， Industry
拉动中国发制品行业走向一个新的高度。
最后，中国发制品行业需要一个生产模式的重
新定位。新的生产模式将会融合物联网、3D in My Eyes
扫描、3D 打印等先进制造技术，是一个智能
化的生产模式。智能化的生产模式将会推动行 By Ding Renhe
业从 OEM 模式向 C2M 模式的转变。智能化
的生产模式，也会逐步完成行业的数据积累， In 2003, I came to Xuchang from Nanjing and unexpectedly joined the
在数据即生产力的时代，真正确立中国的行业 hair product industry, an industry that boasts over a hundred-year
中心地位。 traditions and various excitements.

毋庸讳言，发制品行业正走在转型升级的道路 Over the past 14 years, I revisited the country paths that the vendors
上，转型不是转行，转型也不是转移，更不是 set foot on a century ago and also indulged myself in the fairyland-
简单地把生产转移到劳动力成本更低的国家。 like wig fashion show. I myself witnessed the rapid development of hair
中国是人口大国，老百姓需要就业，就业离不 product industry and also experienced its downturn.
开制造业。 发制品行业用工体量大，可很好
地吸纳就业，利于保持社会稳定。完成发制品 In these past 14 years, I have been inspired and moved by the stories
行业的转型升级，以智能化的生产形式，以更 of many people; among whom, there were diligent workers who stayed
高的价值创造能力，把发制品制造留在中国， overnight for shipment; entrepreneurs who forged ahead and pursued
是全体发制品产业人的梦想，这也是中国梦的 development at the cost of personal happiness; friends from convention
一部分。 and exhibition circles who set up communication and display platform
for hair product industry and boost the horizontal integration of hair
感谢《HEAD FASHION 发丝 & 发饰》杂志 product industry; friends from the media who committed themselves to
的垂青，感谢长期支持我的领导和朋友们。谨 disseminating the positive energy of this industry by writing numerous
以此文抛砖引玉，希望能引起行业的共鸣，希 wonderful articles, governmental officials who helped hair product
望能有更多志同道合的人一起努力，把这个梦 industry out of difficulties and created favorable policy environment;
变成现实。 association leaders who set up bridges of communication for the
development of hair product industry.

If the hair product industry were compared to a symphony, they are the
real players.

On the occasion that Head Fashion is soliciting contribution, I would
like to take this opportunity to extend my heartfelt thanks and deep
tribute to those people and to talk about my understanding of the
status quo of this industry and the future development.

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