Page 15 - 第20期杂志

卷首语
FRONTISPIECE
HEAD FASHION 行业聚焦 INDUSTRY FOCUS

the foundation of most of the SMEs. In this sense, their responses are natural and understandable.

The adjustment of tax refund policy has reduced the rebate of all the enterprises and greatly
shrunk the amount of export over the past two years, which testifies to the great influence of the
adjustment of export tax rebate policy on the whole industry. Such adjustment has both advantages
and disadvantages. The advantage is that the hair product branch does not have to emphasize the
necessity of eliminating tax fraud and tax evasion because these “escaped criminals” will gain no
profits. These “escaped criminals” might contributed greatly to the export statistics several years
ago, which add more “prosperity” to the sound market. It seems that there is no obvious change in
the market after tax reimbursement.

The period from 2016 to 2017 has seen the decreasing call for tax reimbursement for export. Many
hair product enterprises that have seized the cross-border e-commerce opportunities spring up. Some
even reflected that the current hair product market is very promising with supply falling short of demand.
It is worth-mentioning that some enterprises have even transferred from online mode to offline mode
by setting up physical store and experience store in America. However, cross-border e-commerce,
like a double-edged sword, is criticized by the insiders for its price dumping and damage of the market
rules. The fact that the statistics of export through cross-border e-commerce is not included into the
data of hair product branch of China Chamber
of Commerce for Import and Export of Light
industrial Products and Arts-Crafts has made it
difficult to judge the market.

What is the real situation of international and
domestic market? Good? Bad? Or average?

In 2017, many hair product enterprises
enjoy better sales performance and greater
demands from the international market. It can
be said that the market is marching towards a
promising future.

Hopefully all the enterprises in this industry
can get rid of the “shackles” and enjoy a
blooming business.

003
003