Page 14 - 第20期杂志

HEAD FASHION 行业聚焦 INDUSTRY FOCUS

By Li Lin

A teacher of mass media told me that “it
is unreasonable to judge the performance
of hair product market in China simply
according to the one-sided statement. You
should think about whether this argument
can be proven by sufficient evidences.”
This suggestion, which seems to be very
common, is very inspiring to me.

The analysis of market quotations, the
internal enterprise feedback and the suspended production, suspended production or even
import and export statistics released by shutdown. When the tax policy was just issued, the hair product
Hair Product Branch, China Chamber of enterprises reported the market situation to the government
Commerce for Import and Export of Light and asked to resume the previous tax policies. At an industrial
Industrial Products and Arts-Crafts in the meeting in Beijing, a person in charge of a local SME stood
past two years usually start with “Under in the hall, complaining about the damage brought about by
the impact of national tax policies and cross- the adjustment of tax policies and suggesting to resume the
border e-commerce, the Chinese hair previous policies. This scene has been deeply embedded in my
product market is not promising”, which mind since then.
leaves the readers a pessimistic mood.
Frankly speaking, I do not quite agree with these enterprises
Undoubtedly, the adjustment of export that simply pin their hopes on the adjustment of national tax
rebates does exert substantial influence on policies instead of taking the initiative in adapting themselves
the enterprises of hair products. According to the changes of policies, proactively taking part in market
to the incomplete statistics, it has plunged competition and upgrading the software and hardware
almost 30 SMEs into the state of partially construction. The adjustment of tax policies has undermined

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